5 Things Every Holistic/Wellness Entrepreneur Should Know

5 Things Every Holistic/Wellness Entrepreneur Should Know

Entrepreneurs the time is now!

 

Health and wellness are integral parts of a sustainable future and it is essential for people to be healthy both physically and mentally in order to thrive. Many entrepreneurs, as well as multinational enterprises, have been capitalising on opportunities within this industry. Starting and running a wellness or holistic business is not easy. But, it can be a lot easier if you actually know what to do, in what order, and how to do it. The following are some key things you should know:

 

5 Things Every Holistic/Wellness Entrepreneur Should Know Before Starting Their Business

holistic/wellness entrepreneur 5 Things Every Holistic/Wellness Entrepreneur Should Know 2 transparent transparentDetermine Your Niche

Even before you complete the registration of your business or deciding on the name of your company, it is of uttermost importance that you analyse the market segments carefully and select your niche. This goes to the very core of your business. This answers questions such as: who are your ideal customers? Where are your customers located? How should I package my offerings to meet their needs? How much do I charge for my services? These questions must be answered for any business to be successful. This industry is very wide and there are several common threads that stand out across the various definitions of wellness. Wellness is multi-dimensional, holistic, changes over time and along a continuum, and is most importantly individual, but also influenced by the environment and community. The next global trillion-dollar industry is the Health & Wellness market space, which is dominated mostly by the beauty and anti-aging product sales at $679 billion, followed by fitness and mind and body exercise ($390 billion) and healthy eating, nutrition and weight loss sales ($277 billion).

 

holistic/wellness entrepreneur 5 Things Every Holistic/Wellness Entrepreneur Should Know 3 transparent transparentDo You Have The Technical Competence, Knowledge and Experience?

Credibility, business ethics and professionalism are at the heart of creating a solid business reputation. Reputation is a key success factor within this industry. In order to attract and retain clients, you must have specific, as well as general business acumens.  Let us talk about critical specific business acumens, such as formal training or experience in wellness or holistic health. This does not have to be a degree program, but there are several shorter courses and training programs, that will help to equip you with relevant knowledge and skills needed. General acumens within this industry include cultivating and maintaining relationships, active listening and life-long learning.

 

holistic/wellness entrepreneur 5 Things Every Holistic/Wellness Entrepreneur Should Know 4 transparent transparentWhat Is The Value of Your Service?

Instead of focusing on price and costs, develop your revenue streams using a value-based approach. Let your customers know the value your service will add to their lives while balancing your costs and price, as well as your customer’s budget and spending power.

A very successful strategy is to create several different offerings at different price points to accommodate many budgets. This way, you can charge what you are worth while being able to reach many more people.

Pricing your products in a way that is fair to your clients and also fair to you is important. Take some time to determine what a fair price is, and don’t be afraid to charge it. You are here to serve your niche, under-charging truly doesn’t serve anyone in the long run.

 

holistic/wellness entrepreneur 5 Things Every Holistic/Wellness Entrepreneur Should Know 5 transparent transparentFinding Clients

 

Small business owners in the mind, body, and spirit field have much of their time consumed by providing products and services and keeping their businesses running. As entrepreneurs, they don’t always have time to work on increasing their client base and improving profitability. Yet, seeking new business is critical to developing the business that calls to their heart. Some key things to do when trying to find new clients are: attend expos, trade shows, develop a referral system, offer free service, giveaways and establish a strong online presence via your website and social media.

 

holistic/wellness entrepreneur 5 Things Every Holistic/Wellness Entrepreneur Should Know 6 transparent transparentKeep Up to Date With Trends: Holistic Consumerism

 

Consumers want products that will enhance their mind, body, and soul. A number of brands are offering transparency around sourcing, wages, and supply chain costs in order to help consumers understand their business model. Brands such as Everlane, Cuyana, The Honest Company, and Zady showcase ethically made products. Brands like TOMS, and Warby Parker donate products to those in need. Businesses that don’t hurt the environment and contribute to social causes make consumers feel good about what they are buying. These trends will help to design the right marketing campaigns and attract the ideal customers.

KIMONA HUDSON 
–Guest Blogger–

Kimona is passionate about sharing her knowledge in the form of writing and being a part of the KAI team. She is focused on living a healthy lifestyle filled with lots of fun and laughter.


 

I hope you got tons of value from today’s post. 

Now, I wanna hear from you!

Tell me, what area/s of your business are you struggling the most in? What kind of help would you most want to receive to help you take your business to the next level? Share your thoughts below.

 

As always, never forget that you’re here to enhance the world with your light, love and gifts, so go out and brighten someone’s world today.

 

Thank you so much for showing up and reading what we have to share with you!

 

See you soon my loves! Sending you lots of love and gratitude,

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P.S. If you’ve got a friend, family member, colleague or client who you think would enjoy today post — please forward this to them. They’ll totally thank you and love you up hard for it 😉

 

P.P.S. Don’t forget to join our fantabulous Facebook group for female entrepreneurs here.

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Comments 6

  1. Natasha Botkin
    July 31, 2017

    Thank you, today’s post was rich in ideas! xoxo

    1. gplus-profile-picture
      July 31, 2017

      Thanks so much. Glad you liked it. xx

  2. Brenda Mueller
    June 26, 2017

    This is a timely post for me. I’m going to be launching my autoimmune wellness coaching business soon. Number five is the one that I need to stay on top of. There are so many products available on the market it is a business in itself to keep up with. Thank you!

    1. gplus-profile-picture
      June 27, 2017

      Hi, Brenda!
      I’m happy to hear that this post provided some useful information for you. Congratulations on your new wellness coaching venture. Woohoo! I wish you all the success in the world when you launch. xx

  3. June 26, 2017

    Great message! Thank you.

    1. gplus-profile-picture
      June 26, 2017

      Thank you, Shawna! xx

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