4 Best Social Media Sites Female Entrepreneurs Should Be On
Being a female entrepreneur can be quite a quest, especially when you are the only one trying to juggle through various tasks. It can sometimes feel daunting when you are looking to find the right connections amidst all of the noise in the online space. Managing social media and networking means everything to a Female Entrepreneur so understanding how to navigate the right platforms will be the key to the success of your business. Networking comes with finding the right people at the right time and moreover, it comes with maintaining and nourish the relationship to reap the rewards. So to multiply the network on a faster pace, social media can be a boon for such demanding task. And below are the top 3 social media sites that can help achieve that while helping you stay true to your business.
Linking the brand image can be easily done via Facebook. And putting a Profile picture as the brand can create brand awareness as the thumbnail is attached with every post. Facebook provides a space to talk about the brand, its values, vision and mission in the section called About us, hence providing valuable insight to the prospective clients. They also have plenty of targeting tools that can help engage the audience by age, gender, education etc making it viable to micro-segment the marketing strategies. Analysing is an essential part to record and review your progress, Facebook has quite efficient tools to help you out. And once the data is collected, these metrics can be used to find out what you are doing right and what can be changed. Sharing posts with the intended audience at the most engaging time can be beneficial to you, and this can be achieved via Facebook. Facebook insights help to track engagement rate per post, also tracking URLs via UTM(Urchin Tracking Module*) codes to help determine which posts are getting more traffic to the page.
When Facebook is used correctly it can be a great tool to Female Entrepreneurs as it helps to engage the audience as well as help plan out content delivery by decoding the Analytics, and it is easy to understand once you get used to it.
The Instagram community consists of more than 400 million users that use it on daily basis. This social media site can be used to leverage upon the most challenging yet most fruitful essence of a business i.e. Visibility of brand and increasing sales through it. Planning and creating a content strategy helps in achieving the maximum out of Instagram. And this can be done by incorporating relevant hashtags relating to the brand and the company represented, engaging content and holding events and contests to keep the brand alive in the minds of the target audience. Sharing content that is valuable is essential and this can be highlighted using this tool. The engagement rate of Instagram is 4.2% which means it is 150 times more than Facebook, and 120 times more than Twitter. Showcasing brand vibe and message can become a part of your posts on Instagram. Instagram requires consistency and it too has the option of posting posts during high traffic period.
Instagram can be used as a reminder for the brand and can help generate visibility and expansion of the current target market by remaining consistent at the right time and with sharable content.
Facebook and Instagram are not the only marketing tools, Pinterest is capturing the market with 176 million registered users out of which 85% of its users being female. With pins being the essential trending content of the site, it is quite visual for the audience. With proper usage of SEO, your pins can be found easily on google search images page, leading the target audience directly to your Pinterest business page. Female entrepreneurs with product based business can benefit the most as they can market their products. But it can be used more than a glimpse of the product. It can be used as instructographics, wherein your pins can showcase how your products can be used so that the customers can get the utmost benefit out of it.
Pinterest also encourages its users to build relationships with their influencers and followers in order to increase their reach. The tip to save time is to go on the Secret Board of Pinterest and collect all the pins and share them throughout the day. For female entrepreneurs, Pinterest is the go-to platform for business growth and reach to its intended audience.
Pinterest also encourages its users to build relationships Click To TweetSite # 4: YouTube
Social media like YouTube can be refreshing with freshly brewed visual content that engages the audience by also highlighting the brand in the process. It is trending today with people making Vlogs to stay connected with the audience in their routine life. And if Vlogs seems like too much hassle, any information video or interaction video can help garner likes from the target pool as well as provide visual to the content posted on other sites. Youtube can become an excellent tool for marketing if the creative content is posted to provide “something new” to the Millennials.
Youtube, in general, is a great visual content provider to an audience that loves to see new stuff on their smart devices which are accessible 24/7 to them.
Social media sites in today’s time provide in-depth analytics tools that can garner more interactive audience by doing what works and removing what that doesn’t. But the main ingredient in all of the above sites is consistency because, in an era where everything is so fast-paced and substitutes are readily available, perseverance and visibility are the pillars of sustaining the storm of uncertainty.
*UTM – A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Analytics to tell you where searchers came from as well as what campaign directed them to you.
Ashni loves sharing knowledge in the form of writing on various topics like health and wellness and business information for women. She also enjoys being part of Team KAI.
Now I’d love to hear which social media site is your bea! Which one/s can’t you see yourself living without? Share your answers in the comment section below. 🙂
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